Blog 2.4 "Trump and Social Media"

1. How much has Trump spent advertising on Facebook about the impeachment process?

Trump has spent $1.6 million of ads about the impeachment process.

2. Which voters is he targeting his ads towards?

Trump is targeting his base.

3. What are the ads about?

The ads support the Republican narrative that the impeachment is a political hack job driven by Democratic desire to remove Trump from office. Furthermore, the ads are designed to sign up volunteers, donors, and supporters.

4. How much did political groups spend on advertising on Facebook in the 2018 elections?

Political groups spent $284 million on Facebook advertising.

5. What percentage of Trump's advertising is about the impeachment?

30% of his ads are about impeachment.

6. What age groups is Trump targeting with this advertising?

90% of his ads are targeted for people who are over 35, and 30% of his ads are targeted for people who are over 65,

7. Where is Trump avoiding using these ads?

Trump is avoid targeting swing states that helped him win the 2016 election like Wisconsin and Michigan.

8. What impact are these ads having on other Republicans?

The ads are pressuring Republicans to continue their support for Trump.

9. How does Trump's campaign money compare to his potential Democratic opponents?

Trump has $83 million while the most funded Democrat, Bernie Sanders, only has $33 million.

10. What states is Elizabeth Warren targeting with Facebook ads and why is she choosing these?

Warren is targeting states with high populations so that she can build her voter list.